Studio Ploc is a small Prague-based ergonomic furniture studio with a big heart. It helps people create ergonomic and stylish workplaces at home and in the office.
UI/UX/Graphic design
2020—2022
The mission
∙ Increase conversions on the web
∙ Improve user flow through the product configurator
∙ Improve user orientation on the site
∙ Modern, attractive design
∙ Improve user flow through the product configurator
∙ Improve user orientation on the site
∙ Modern, attractive design
Product detail page
One of the biggest pains of the old site was the product detail page. Over the years, there have been more and more options to customise your product — cover colour, base material, wheels, etc. That also made the recalculated price and the "buy" button hard to see. As a solution, we opted for a modular "accordion" configurator, where the client can add and remove items as needed, and the user can use or omit them at will. We also decided to use a floating bar in the product detail, where the recalculated price and CTA buttons are always in sight.
The process
∙ Analysis from data supplied by the client / Research
∙ Mindmap / Structure
∙ Wireframes (4 versions) / Prototyping
∙ UI design
∙ Mindmap / Structure
∙ Wireframes (4 versions) / Prototyping
∙ UI design
All rights of the photographs used in this case study
belong to their respective owners.
